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The Ordinary
2026
The Ordinary’s Melbourne storefront reimagined as a live performance space during Pride, in partnership with Midsumma. Centred around a drag king-led “Get Ready With Me”, the activation brought visibility and expression to the forefront, supported by printed in-store touchpoints that extended the experience beyond the window. The result created a shared moment between product and community, driving strong uplift in traffic and sales.
Scope
Retail Activation, Visual Merchandising, Print
Realm
Beauty · Skincare · Australia
Essence
Visible, expressive, grounded — community at the centre.
